Whether you’re embarking on a responsive redesign of your website or setting your entire digital ecosystem up to support true multi-channel publishing, there are seemingly countless ways to get off track over the course of a complex content project. Questions about ownership, reviews, and decision-making compound already murky scenarios involving how you create, edit, and manage your content. Before long, even the most talented and motivated team can find itself in the middle of an all-out content crisis.
Using case studies and real-life examples, this full-day content strategy workshop will help your team identify what you’re really up against. In the morning, we start with an overview that’s appropriate for your entire team, including executives, salespeople, and other business stakeholders. In the afternoon, a smaller team will roll up our sleeves with advanced concepts including content audits, content modeling, workflow optimization and governance. You’ll emerge with the insights you need to get more value from your content, wherever it needs to live.
Über die Referentin:
If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit.
For nearly 20 years Karen has helped businesses create better digital products through the power of user experience design and content strategy. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish.
She's led projects for dozens of clients, including The New York Times, Condé Nast, Fidelity, and Hearst.
Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in Manhattan, which educates students on how to run successful projects, teams, and businesses.
Her book, "Content Strategy for Mobile", was published in 2012 by A Book Apart.
Workshop Clients e.g.: AT&T;, Marriot, Time Magazin.